Is the electric car a disruptive Innovation?

Is the electric car a disruptive Innovation?

From Wikipedia:

The term disruptive technology and disruptive innovation was coined by Clayton M. Christensen and  are terms used in business and technology literature to describe innovations that improve a product or service in ways that the market does not expect, typically by being lower priced or designed for a different set of consumers.

The electric car is not nearly as good a product for car buyers as a normal car. It takes forever to charge, it doesn’t go very far its expensive and it even lacks the features of cars in the same price range. Why should people by the electric car and why should car manufacturers enter a market without profit.

What Makes A Company Disruptive?

As Greg from Digital Tonto writes: Professor Christensen discovered that in certain situations, firms revolutionize a market by pursing unusual business practices:

They make products that aren’t good enough for existing customers:  One of the most shocking things that he found was that established companies miss out on Disruptive Innovations because they listen to their customers and give them more of what they are asking for.  Remember the weird people who bought digital cameras when they were expensive and didn’t take good pictures?  How could Kodak make money in what was a niche market when their customers were asking for better film?

A Disruptive Innovation represents a fundamental shift in value that requires a change in the way business is done.

My conclusion: The electric car has to be thought of as a completely new product and the companies selling the car has to rethink and narrow their marked strategy.