Dieter Rams speaks of design

German industrial designer, Dieter Rams is perhabs one of the most influential designers of the 20th century.  His name has been strongly associated with the consumer products company Braun for which he had been working for over 40 years, and the Functionalist school of industrial design. Read more on Yatzer

Dieter Rams’ ten principles to “good design”

Good design is innovative
Good design makes a product useful
Good design is aesthetic
Good design helps us to understand a product
Good design is unobtrusive
Good design is honest
Good design is long-lasting
Good design is consequent to the last detail
Good design is concerned with the environment
Good design is as little design as possible

Gestalten Books has compiled “Less and More” a book which features images of  of Rams’s products, his sketches and models while it elucidates his design philosophy. Buy the book – I did…