Design can be big.

Yet another TED video about design thinking and also my personal comment on Paul Smith new Avian bottle.

“Design can be big again”. Here are Tim Brown CEO of IDEO’s ultra short methods to design thinking.

Design Brief – ask the right questions – take a step back
Participatory, collaborative approach to the design process by involving the real experts – the people dealing with the problem every day.

This is exactly what design should not be about.